Wednesday 7 January 2015

Editing Process

Today I wasn't able to edit as I need the extra footage from tonight/tomorrow's filming. At the moment I mainly only need the male vocalist shots - after importing that footage and inserting it into the gaps, I will decide whether it is necessary to film any other shots without lip syncing. It is all coming together and looking more like a music video with all the footage together, edited to the beat etc. I should also consider adding effects to alter colour, for example some shots in black and white (?), and some fades. Unlike some pop/rock music videos, effects such as split-screen is not really ideal for my music video as the music is mellow, I personally find that split-screen works for showing several band/instrumental shots at once or perhaps to reveal shots of particular members in the groups. Here is an example of the split screen technique used in Michael Jackson's "Billie Jean" (1982):


Use of split-screen in Kid Cudi's "Make Her Say"

  • Director: Nez
    • Also directed Rudimental ft. Ella Eyre - Waiting All Night and Birdy - 1901


"Including cameos from Kanye West and Common who also appear on the single, the promo features over 90 split screen shots including backdrops such as a swimming pool, bleachers, a theatre, staircase and a car cruising along a road.

"The main challenge with this project was to achieve and maintain balance between the juxtaposed images," Andy Bate, our Lead Flame explains. "The intention from the offset was to create strong graphical compositions, so for a number of shots matte paintings were used to extend as well as create backdrops for the artists. This allowed us the freedom to position and fine tune the split screen compositions. " Finally a grade was applied by Colourist, Mick Vincent."

No comments:

Post a Comment