Digipak and Magazine Advert

What is a digipak?

The design:

A gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. It means the CD comes in a cardboard flip-out case rather than a standard plastic hinged case.

A digipak

The standard hinged case

The purpose:

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. 

What is included in digipaks?

1) Photographs/pictures

• Usually at least one will be of the artist(s) and another might be of a scene that reflects the mood / genre of the record

2) Track list including the song writing credits

3) One box with a disk impression (perhaps a circle over an innocuous background that shows where the disc will go or alternatively the design on the actual disc)

4) A band/artist information section including names, instruments, additional musicians, copyright and year of release etc 

5) Barcode and QR and a logo for the record company

There may also be reference to other albums by the same artist(s) and may sometimes include membership postcard/flyer and or a free image/poster.

Analysis of existing digipaks