Audience Feedback

I asked a group of people from my target audience for feedback on my final products: the music video, magazine advert and digipak. Overall the comments were generally positive however there are things that could be improved to enhance the appearance and promotional value of each product.

One person commented on the “good performance” throughout in terms of facial expressions and body language because it mirrored the melancholy tone of the song. However I did receive comments on how some shots felt repetitive. I agree with this to an extent because I should have filmed in even more outdoor locations with more dynamic shots using the monopod. However I found this difficult to do while working and managing the project alone as I had to rely on a friend to help with certain angles and shots each time I filmed outside. Nevertheless, they enjoyed the montage part as they felt that it correlated with the changing tempo of the song and heightened the emotion of the song and music video.

The outdoor locations used in my music video were recognised in my ancillary texts- particularly with the “panoramic” shot in the digipak. My audience felt that this drew the products together and when asking them if they recognised the same pattern in any real artists’ work they agreed. As a result, I feel that this increases the realism of my product. The only negative about the ancillary texts is that the digipak was “less interesting” than the other products. Although they liked the use of Photoshop for the panoramic image and the photography throughout, the general comments gave me the impression that I could have included more images instead of a plain background with text. However, they noticed the consistent black and white colour scheme across the two ancillary texts which linked them together.