Model of the Media

This short Prezi presentation shows a basic visual overview of the model of the media. It shows us how media texts such as film, TV and games are consumed by audiences who experience these texts in a number of ways. The presentation then explains the nature of the music market and how piracy has caused a decline in the financial transaction process that audiences undergo when consuming texts, particularly music. As a result of this audience behaviour, music videos are primarily used as a marketing tool, an advert. Institutions such as Amazon, Sony and Universal exhibit, distribute, market and produce these media texts for audiences to consume.