The Male Gaze in Music Videos: "Shut Up And Drive"
It is clearly evident that the concept of the "Male Gaze" is applicable for Rihanna's music video for "Shut Up And Drive". The camera's positioning and movement appeals to the male audience and presents Rihanna as an object of erotic desire. In terms of mise-en-scene, the short, tight and low-cut clothing of Rihanna and the dancers are most definitely worn to appeal to the male audience. Likewise the lyrics are of a sexual nature which further implements the idea that women are made to be objects of erotic desire as a result of the male gaze. Like Megan Fox in Transformers, Rihanna is playing the role of a male mechanic but the her objective is not to fix cars but to look attractive for the male gaze.
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